{"id":537,"date":"2026-05-15T02:38:00","date_gmt":"2026-05-15T02:38:00","guid":{"rendered":"https:\/\/pymesgodigital.com\/ai-for-customer-service-in-smes\/"},"modified":"2026-07-05T02:12:02","modified_gmt":"2026-07-05T02:12:02","slug":"ai-for-customer-service-in-smes","status":"publish","type":"page","link":"https:\/\/pymesgodigital.com\/en\/ai-for-customer-service-in-smes\/","title":{"rendered":"AI for Customer Service in SMEs"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\"><span class=\"et_pb_background_mask\"><\/span>\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_18_24 et_flex_column_18_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--lseuwqcokz\"><div class=\"et_pb_text_inner\"><h1>AI for Customer Service in SMEs<\/h1>\n<h3>Respond faster, reduce operational workload, and maintain consistent service through intelligent automation and chatbots<\/h3>\n<p><span style=\"font-weight: 400;\">Most SMEs don't have a willingness-to-serve problem. They have a capacity and consistency problem. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you'll find how to apply AI in customer service, which tasks you can automate today, and how to get started without losing control of the user experience.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--q44by3ai91_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--q44by3ai91\" href=\"\">Guide coming soon: Chatbots for SMEs: how to get started without complications <\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_24_24_phone\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--0jnwblnpd5\"><div class=\"et_pb_text_inner\"><h2>The current problem in customer service<\/h2>\n<p><span style=\"font-weight: 400;\">In many SMEs, the commercial process<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">In most SMEs, customer service operates reactively:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manual responses across multiple channels (WhatsApp, email, social media)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variable response times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeated information in each interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of structured follow-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dependence on specific individuals<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This creates a key problem: the company responds, but doesn't build a service system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the most common friction points:<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--module--divi-row--snmbwv4oip\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone preset--module--divi-column--7pgzhdduye\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3>Inconsistent response times<\/h3>\n<p><span style=\"font-weight: 400;\">The customer doesn't know when they'll receive a response.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone preset--module--divi-column--ch13wsr2wc\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3>Team overload<\/h3>\n<p><span style=\"font-weight: 400;\">The same type of inquiry is repeated dozens of times per day.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3>Lost opportunities<\/h3>\n<p><span style=\"font-weight: 400;\">Inquiries not addressed in time become lost sales.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3>Scattered information<\/h3>\n<p><span style=\"font-weight: 400;\">There is no unified knowledge and response base.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">The result is a service that depends on individual effort but doesn't scale with growth.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>What it means to apply AI in customer service<\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Artificial intelligence applied to customer service consists of using AI models and automation to answer inquiries, organize information, and assist the support team with repetitive tasks.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It doesn't replace service.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It structures it.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">A<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">What AI can do:<\/h4><div class=\"et_pb_blurb_description\"><ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically answer frequently asked questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guide users through simple processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Classify and prioritize requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assist human agents with response suggestions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consolidate customer information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activate follow-up workflows<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These applications allow the team to focus on more complex, higher-value cases.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">A<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">What AI cannot do:<\/h4><div class=\"et_pb_blurb_description\"><ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handle complex or sensitive situations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conflict resolution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empathy in critical conversations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision-making outside of context<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Human judgment remains essential.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap has-box-shadow-overlay\"><div class=\"box-shadow-overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD4.jpg\" title=\"img-PGD4\" width=\"600\" height=\"630\" srcset=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD4.jpg 600w, https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD4-480x504.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-359\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_18_24 et_flex_column_18_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Basic automation vs AI agents<\/h2>\n<p><b>Basic automation<br \/><\/b><span style=\"font-weight: 400;\">Works with predefined rules.<\/span><\/p>\n<p><strong>Example:<br \/><\/strong><span style=\"font-weight: 400;\">Send automatic response to a frequently asked question.<\/span><\/p>\n<p><b>AI agents<br \/><\/b><span style=\"font-weight: 400;\">Interpret language, understand context, and adapt their responses.<\/span><\/p>\n<p><strong>For example:<br \/><\/strong><span style=\"font-weight: 400;\">A chatbot that responds differently based on user intent.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap has-box-shadow-overlay\"><div class=\"box-shadow-overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD3.jpg\" title=\"img-PGD3\" width=\"600\" height=\"630\" srcset=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD3.jpg 600w, https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD3-480x504.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-358\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_18_24 et_flex_column_18_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: left;\">Required maturity level<\/h2>\n<p><span style=\"font-weight: 400;\">To apply AI in customer service, you need:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">identified frequently asked questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">defined basic service processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clear communication channels<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without this, automation generates confusion instead of efficiency.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_8 et_pb_row et_block_row\">\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span style=\"font-weight: 400;\">Customer service tasks you can automate with AI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an SME, many customer service tasks can be addressed by AI.<br \/><\/span><span style=\"font-weight: 400;\">Among the most common:<\/span><\/p>\n<ul><\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_block_row\">\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Answers to frequently asked questions (FAQ)<\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Automatic classification of requests<\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_18 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Routing of cases to human agents<\/h4><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_block_row\">\n<div class=\"et_pb_column_19 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Tracking of tickets or requests<\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_20 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"> Automatic notifications to customers<\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_21 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"> Collection of information prior to service<\/h4><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_11 et_pb_row et_block_row\">\n<div class=\"et_pb_column_22 et_pb_column et_pb_column_1_3 et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div>\n\n<div class=\"et_pb_column_23 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"> Team assistance with suggested responses<\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_24 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_12 et_pb_row et_block_row\">\n<div class=\"et_pb_column_25 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p> These tasks represent a significant portion of daily support work.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_13 et_pb_row et_flex_row\">\n<div class=\"et_pb_row_14 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_26 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Real applications of AI in marketing and communication<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_15 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_27 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue0e9<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Case 1<\/h4><div class=\"et_pb_blurb_description\"><p>Chatbot for frequently asked questions<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Context<br \/><\/b><span style=\"font-weight: 400;\">Company constantly receives the same inquiries.<\/span><\/p>\n<p><b>Problem<br \/><\/b><span style=\"font-weight: 400;\">The team responds manually each time.<\/span><\/p>\n<p><b>AI<br \/><\/b><span style=\"font-weight: 400;\">Implementation of a chatbot to respond automatically.<\/span><\/p>\n<p><b>Expected result<br \/><\/b><span style=\"font-weight: 400;\">Reduction of repetitive workload.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(See article: \"Chatbots for small businesses: how to get started\")<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_28 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue059<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Case 2<\/h4><div class=\"et_pb_blurb_description\"><h3>Automatic classification of requests<\/h3>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Context<br \/><\/b><span style=\"font-weight: 400;\">Multiple inquiry entry channels.<\/span><\/p>\n<p><b>Problem<br \/><\/b><span style=\"font-weight: 400;\">Difficulty prioritizing requests.<\/span><\/p>\n<p><b>AI<br \/><\/b><span style=\"font-weight: 400;\">System that classifies messages by type and urgency.<\/span><\/p>\n<p><b>Expected result<br \/><\/b><span style=\"font-weight: 400;\">Greater organization of service workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(See article: \"How to organize support with AI\")<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_16 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_29 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue101<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Case 3<\/h4><div class=\"et_pb_blurb_description\"><h3>Assistance to human agents<\/h3>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Context<br \/><\/b><span style=\"font-weight: 400;\">Support team responds manually.<\/span><\/p>\n<p><b>Problem<br \/><\/b><span style=\"font-weight: 400;\">Inconsistent responses.<\/span><\/p>\n<p><b>AI<br \/><\/b><span style=\"font-weight: 400;\">Tool that suggests responses based on knowledge base.<\/span><\/p>\n<p><b>Expected result<br \/><\/b><span style=\"font-weight: 400;\">Greater consistency in communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(See article: \"AI for assisted support\")<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_30 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue60f<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Case 4<\/h4><div class=\"et_pb_blurb_description\"><h3>Automatic customer follow-up<\/h3>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Context<br \/><\/b><span style=\"font-weight: 400;\">Customers are left without subsequent response.<\/span><\/p>\n<p><b>Problem<br \/><\/b><span style=\"font-weight: 400;\">Lack of follow-up.<\/span><\/p>\n<p><b>AI<br \/><\/b><span style=\"font-weight: 400;\">System that sends reminders or follow-up messages.<\/span><\/p>\n<p><b>Expected result<br \/><\/b><span style=\"font-weight: 400;\">Better customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(See article: \"Follow-up automation in support\")<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_17 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_31 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue101<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Case 5<\/h4><div class=\"et_pb_blurb_description\"><h3>Internal support (20% of work)<\/h3>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Context<br \/><\/b><span style=\"font-weight: 400;\">Internal team consults repetitive processes.<\/span><\/p>\n<p><b>Problem<br \/><\/b><span style=\"font-weight: 400;\">Time wasted searching for information.<\/span><\/p>\n<p><b>AI<br \/><\/b><span style=\"font-weight: 400;\">Internal assistant that answers team questions.<\/span><\/p>\n<p><b>Expected result<br \/><\/b><span style=\"font-weight: 400;\">Greater operational efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(See article: \"AI for internal support in companies\")<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_32 et_pb_column et-last-child et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_18 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_33 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_19 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_34 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_20 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_35 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Common mistakes when implementing AI in customer service<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_21 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_36 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Common mistakes:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automating without understanding customer questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using chatbots without supervision<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not defining when to intervene with humans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing without a knowledge base<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_37 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Limitations:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI depends on the quality of information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requires initial training<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does not replace human service in complex cases<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Automation without strategy deteriorates customer experience.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_38 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap has-box-shadow-overlay\"><div class=\"box-shadow-overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD2.jpg\" title=\"img-PGD2\" width=\"600\" height=\"630\" srcset=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD2.jpg 600w, https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD2-480x504.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-357\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_22 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_39 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>How to get started with AI in customer service step by step<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_23 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_40 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Step 1 \u2014<\/b> <strong>Identify the most frequently asked questions<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_41 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Step 2 \u2014 <\/b><strong>Document clear answers<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_42 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Step 3 \u2014<\/b> <strong>Implement a basic chatbot<\/strong><b><br \/><\/b><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_43 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Step 4 \u2014<\/b><strong>Measure interactions and errors<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_44 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><b>Step 5 \u2014 Scale gradually<\/b><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_24 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_45 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Guide: Marketing with AI for SMEs: first practical steps<\/h2>\n<p><span style=\"font-weight: 400;\">This guide includes:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of service workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to structure a chatbot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mistakes to avoid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation roadmap<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_block_module\" href=\"\">Download guide \u2013 Coming soon<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_8 et_pb_section et_section_specialty et_pb_gutters1 et_block_section\"><div class=\"et_pb_row et_block_row\">\n<div class=\"et_pb_column_46 et_pb_column et_pb_column_single et_pb_column_1_2 et_flex_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_3 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap has-box-shadow-overlay\"><div class=\"box-shadow-overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD6.jpg\" title=\"img-PGD6\" width=\"600\" height=\"630\" srcset=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD6.jpg 600w, https:\/\/pymesgodigital.com\/wp-content\/uploads\/2026\/05\/img-PGD6-480x504.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-361\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_47 et_pb_column et_pb_specialty_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_row_inner_0 et_pb_row_inner et_block_row\">\n<div class=\"et_pb_column_inner_0 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Important to remember<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_inner_1 et_pb_row_inner et_block_row\">\n<div class=\"et_pb_column_inner_1 et_pb_column_inner et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Artificial intelligence does not replace customer service<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It structures it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that adopt AI will be able to respond faster, maintain consistency, and reduce operational workload.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_inner_2 et_pb_column_inner et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_icon_1 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">Z<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">But customer experience still depends on the balance between automation and human contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success is not in automating everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It's in automating the right things.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-537","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/pages\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":1,"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/pages\/537\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/pages\/537\/revisions\/538"}],"wp:attachment":[{"href":"https:\/\/pymesgodigital.com\/en\/wp-json\/wp\/v2\/media?parent=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}